In March 2007, Universal Athletic Club announced the creation of Universal Community Partners, a comprehensive advertising, networking and sponsorship program for businesses throughout Lancaster.
Business owners and managers now have the opportunity to advertise in Universal's Program Guide, which is distributed to over 34,000 households five times a year. Other benefits include signage on the Universal Community Partners Board seen by over 10,000 members per week, as well as membership in the Community Partners Networking Group. Additional opportunities for advertising include signage throughout the club, presence on Universal's website and sponsorship of programs and camps.